Ritu Soni Srivastava struggled with her health and weight issues post pregnancy and when she went for a traditional weight loss treatment, Ritu found it quite expensive and inconvenient. This gave birth to Obino- a DIY weight loss coaching mobile app, which is like your personalised weight loss coach. Ritu founded this mobile app keeping in mind the struggles she faced while losing weight as she wanted people to have access to instant motivation and whole information on weight loss