According to Ritu Srivastava, founder of Obino (a health, weight loss and coaching app), “Once the festive season begins, the downloads remain the same, however, the usage drops.” While their target group ranges from 18 to 50 years, those who tend to follow a regular routine are over the age of 30. “People of this age group have more disposable income and are more health cautious. Also, it is out of seriousness that people spend money on paid app services,” she adds.
Do health apps help you avoid a binge belly during festive season?
